What is one of the primary objectives of the Value Advisor during a transaction?

One of the primary objectives of the Value Advisor during a transaction is to enhance the company's overall value. This role focuses on identifying and implementing strategies that increase a business's market appeal, profitability, and ultimately its value in the eyes of prospective buyers. By improving various aspects such as operational efficiency, market positioning, and financial performance, the Value Advisor seeks to create a more attractive business that can command a higher sale price. This objective aligns with the goal of maximizing the owner's financial outcome during an exit transaction, making it a critical function in exit planning.

The other options do not align as closely with the core goals of a Value Advisor. Minimizing the business's sale price contradicts the overall aim of enhancing value, while engaging with external investors and conducting market research are supportive activities that may contribute to value enhancement, but they do not capture the primary focus of the Value Advisor’s role in the transaction process.