What is a benefit of having a healthy company in exit planning?

Having a healthy company is crucial in exit planning because it attracts strategic investments and buyers. A company that demonstrates strong financial performance, a solid customer base, effective management, and a competitive market position becomes more appealing to potential buyers. This attraction facilitates better acquisition offers, allowing sellers to maximize their exit value.

When a business is in optimal health, it indicates to buyers that they are making a sound investment. Strategic buyers, in particular, look for companies that can add value to their existing operations or expand their market reach. Such buyers are often willing to pay a premium for healthy businesses, recognizing the potential for long-term profitability.

While selling a healthy company can often lead to quicker sales and reduce the reliance on external advisors, these aspects are secondary benefits. The primary value lies in the attractiveness of the company itself, which is why option C is the most compelling response in the context of exit planning.