The "Wow" Curve charts a business owner's _____ over time.

The "Wow" Curve is a visual representation that illustrates a business owner's enthusiasm throughout different phases of their business journey. This curve reflects the peaks and valleys of emotional engagement that an owner may experience as they navigate challenges, achieve milestones, and encounter setbacks in their entrepreneurial experience.

Initially, enthusiasm may be high as the business is launched or achieves early success. However, this can fluctuate significantly due to factors such as operational difficulties, market changes, or other external influences. Understanding this emotional trajectory can provide valuable insights for both business owners and their advisors, enabling better planning and support throughout the ownership experience.

Other choices, such as financials, growth, and value, represent important aspects of business performance or objectives but do not encapsulate the emotional journey that the "Wow" Curve specifically depicts. These factors can influence a business owner's enthusiasm but are separate metrics that do not directly align with the concept of the "Wow" Curve itself.