During which phase of exit planning is the business attractiveness score typically assessed?

The assessment of the business attractiveness score typically occurs during the discovery phase of exit planning. This phase is crucial as it involves gathering and analyzing information about the business to identify its strengths, weaknesses, opportunities, and threats. By evaluating the business attractiveness score, advisors can understand how desirable the business is to potential buyers and what improvements can be made to enhance its marketability.

This initial assessment helps set the groundwork for the subsequent phases of exit planning, as it informs the strategy development and valuation processes. Understanding the current attractiveness of the business allows for tailored strategies to build value and prepare for a successful exit.